Accessible to all, the www.boutique.marinenationale.gouv.fr E-shop offers “a line of quality and varied products, bearing many emblematic symbols of the French Navy and its sailors”.
The French Navy says it has developed a brand built around its aesthetic codes and its professional universe close to the sea. The brand offers lines of clothing, watches, luggage, accessories and decorative items.
The opening of this boutique aims to make the world of the Navy accessible to the greatest number of people and to share its authentic values such as the crew spirit and the taste for adventure.
French Navy statement
“The French Navy is launching its brand with one objective: to be better known by the French people it serves every day, all over the world. It will thus enter in an unusual way into the daily lives of those who wish to show their support and affirm that they share the same values. I wish the “Marine Nationale” brand the best of luck, and I am certain that thanks to it, we will soon be able to feel the sea air of the open sea everywhere in France.”
Admiral Vandier, Chief of Staff of the French Navy
The profits generated by the brand will be used for the French Navy’s social works.
For the record, the move follows the Italian Navy which launched its “Marina Militare” brand several years ago, and has now several physical stores across Italy’s main cities and airports.